PB
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SaaS & Startup Metrics Calculator
Calculate ARR, Monthly Churn, Customer Lifetime Value, and LTV:CAC health ratio.
Active Paying Customers
Average Revenue Per User / Mo (ARPU $)
Monthly Customer Churn Rate (%)
Customer Acquisition Cost (CAC $)
LTV to CAC Ratio
5.0x
Excellent Unit Economics (> 3.0x)
Monthly Recurring Revenue (MRR)
$51,350 / mo
Annual Recurring Revenue (ARR)
$616,200 / yr
Customer Lifetime Value (LTV)
$2,257.14
Average Customer Lifespan
28.6 Months
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